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If the consumer is already near or inside your shop or company, they’re going to be a lot more easily convinced by marketing. This is why POS products are arguably the best techniques of showcasing brand-new things as well as offers– if the customer is already there they’re mosting likely to be far more likely to notice your offer. We all understand just how simple it is to step out for a few products as well as come back loaded with bags; this is the art of in-store promo and impulsive purchasing.